The technology allows I-Vision to control all screens from a remote location. An advertiser can change ads within minutes and have different contents for different screens, which allows for location-centric marketing strategies. 

I-Vision's system also has an auto error detection and correction feature. If any screen is down due to, say, a power outage, a signal will be sent to the control centre, so the problem can be looked into immediately. 

The back-end system, provided by WOW Vision Pte Ltd, has been tested successfully in 20 NTUC Fairprice supermarkets in Singapore, says Yeo, who hails from the island republic. 

I-Vision Media is a joint partnership among Singapore-headquartered publisher Inter-Global group (of which Yeo is the chairman), WOW Vision, Wincor-Nixdorf (M) Sdn Bhd, and Panasonic System Engineering (M) Sdn Bhd. 

The screens at the Giant hypermarket in Shah Alam have been up and running since May 1. Yeo says about 40 per cent of airtime had been booked prior to the launch, and the main advertisers include Lam Soon and Unza. 

“We expect that in less than three months, all the advertising slots will be taken up,” he adds. 

Yeo expects I-Vision to recoup its investments in less than two years. “We're targeting to achieve RM28 million in advertising airtime sales over the next two years from the screens at the Giant outlets,” he says. He says I-Vision also plans to put the display panels in areas other than hypermarkets and supermarkets, but Yeo declines to reveal details at this time.